The aim of the module is to present the basic marketing strategies and the proper digital tools that participants can utilize in order to better accommodate the needs different target groups.
Nowadays, the basic knowledge of marketing strategies is essential. When applied in a correct way, marketing can help us to better understand the needs of our audience, and thus, to grow our product. In this module, the participants will learn about the basic marketing tools, the issues related to promotion of a product (esp. alternative and sustainable tours) and the basic tools for creating content on the web and for publishing, etc.
Duration: 120 min
After completing the module, the learners will:
- know how to create relevant content tailored to the audience
- know the basic range of content creation tools and know how to choose them properly
- know how to use the basic digital marketing tools
