Close this search box.

Module 8: Marketing strategies

Current Status
Not Enrolled
Get Started

The aim of the module is to present the basic marketing strategies and the proper digital tools that participants can utilize in order to better accommodate the needs different target groups.

Nowadays, the basic knowledge of marketing strategies is essential. When applied in a correct way, marketing can help us to better understand the needs of our audience, and thus, to grow our product. In this module, the participants will learn about the basic marketing tools, the issues related to promotion of a product (esp. alternative and sustainable tours) and the basic tools for creating content on the web and for publishing, etc.

Duration: 120 min

After completing the module, the learners will:       

  • know how to create relevant content tailored to the audience
  • know the basic range of content creation tools and know how to choose them properly
  • know how to use the basic digital marketing tools


More Courses

Module 5: Gamification in tourism

Current Status Not Enrolled Price Free Get Started Login to Enroll Gamification is the use of mechanisms, elements and rules known from games (e.g. scoring,

Module 3: Accessible tourism

Current Status Not Enrolled Price Free Get Started Login to Enroll This module aims to raise awareness of the need of accessible tourism, both from


Support Young Women and Professionals in the field of Alternative and Sustainable Tourism 

Follow Us

The European Commission support for the production of this website does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein




© All Rights Reserved.

This Website Is Using Cookies

We use them to give you the best experience. If you continue using our website, we will assume that you are happy to receive all cookies on this website. 

Skip to content