The aim of this module is to explain what a thematic tour is, to define its specifics and target groups and how to construct such a tour.
Duration: 90min
Thematic tours make it possible to meet the expectations of more demanding tourists or those who already have a basic knowledge of the area. They also give the chance to guides to explore a variety of topics related to the area in which they provide their services, to broaden their services, and to be recognised in the tourism market by specialising in a particular field.
After completing the module, the learners will:
- distinguish a thematic tour from other types of city tours
- learn about the principles of constructing such a tour
- be able to choose a target group or the topic for a given group
- be able to adapt the theme to the real possibilities and heritage in a specific space: characters, events, stories, places
